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Myth #8: Consumer education can do little to prevent fraud. By Anthony Pratkanis
At the beginning of this century, I devised a methodology for testing the effectiveness of fraud prevention interventions. In this “sting” approach, the potential target of a fraud is randomly assigned to either an intervention or a control and then, a few days later, receives a fraudulent pitch.
Doug Shadel and I used this sting methodology to test various interventions (the results published by AARP). We found the following: Reverse boiler room call centers (which warn victims) are an effective intervention tool. A forewarning message (your phone number is on a list used by fraudulent telemarketers plus information about how to respond to fraud) reduced investment fraud victimization by 50%. A forewarning message with the addition of questions to ask and think about, in this case asking for a charity’s registration number and how much goes to charity, reduced charity fraud victimization by over two-thirds. In contrast, a message that increased fear and defensiveness (imagine the con as a stranger with a ski mask coming to your door; would you let them in?) actually increased victimization.
In addition, Shadel and I developed an investment seminar which taught about the nature of investment fraud, at-risk behaviors, how con criminals persuade, and best practices for preventing victimization. This was also shown to reduce victimization by 50%.
This research provides a guide to developing effective interventions: (a) do not raise fear and defensiveness, (b) warn about the crime, (c) provide information about fraud schemes and tools to respond to fraud, and (d) encourage a critical and questioning approach to potential fraud pitches. Please let the Fraud Report know if you are aware of any additional research on the value of consumer education.